This is an archive site for NAHBS, if you want to visit the current site follow this link: handmadebicycleshow.com
Serotta:

A 39 year-young, authentic brand founded by Ben Serotta widely recognized as a leader in finest craftsmanship, quality, bicycle performance. The attention to detail and workmanship is unsurpassed by any brand. Custom designed and fabricated in the Serotta built and owned factories in the USA. http://www.serotta.com/

2011 Exhibitor News:
Serotta NAHBS Update:

The finishing touches have been done on the Serotta line-up for NAHBS. This year we are celebrating the 25th Anniversary of our partnership with Columbus and the birth of Colorado Concept Tubing. Ben and Columbus will be speaking on Sunday February 27th at 1:45 PM Serotta and Columbus, Steel Crazy after all these years….25 years of collaboration in the planet’s most noble material.

As part of our display and to pay homage to the successful relationship with Columbus, we will include a few of the incredible heritage bikes; which include a “Coors Aloha Colorado” from when the Coors Classic started in Hawaii. These are perfect examples of the attention to detail which has made Serotta a virtual “dream ride” ride-after-ride and year-after-year. We will also debut the first of twenty-five of the limited edition series VentCinque to further honor the birth of Colorado Concept Tubing and show case our material choices in steel, titanium and carbon fiber. See you in Austin! (Or follow us in all the show coverage….)

“Steel crazy after all these years…..”:

Announcing two special edition bikes from Serotta celebrating our unique collaboration with Columbus for the last 25 years. Limited Edition Series VentiCinque and LePatron

The two companies will be featured at a seminar to be held at the upcoming North American Handbuilt Show (NAHBS) in Austin titled: “Serotta and Columbus, Steel Crazy after all these years….25 years of collaboration in the planet’s most noble material.”

Serotta Bicycles:

A 39 year-young, authentic brand founded by Ben Serotta widely recognized as a leader in finest craftsmanship, quality, bicycle performance. The attention to detail and workmanship is unsurpassed by any brand. Custom designed and fabricated in the Serotta built and owned factories in the USA. http://www.serotta.com/

2011 Bikes, 2011 Exhibitor News:
Serotta NAHBS Update:

The finishing touches have been done on the Serotta line-up for NAHBS. This year we are celebrating the 25th Anniversary of our partnership with Columbus and the birth of Colorado Concept Tubing. Ben and Columbus will be speaking on Sunday February 27th at 1:45 PM Serotta and Columbus, Steel Crazy after all these years….25 years of collaboration in the planet’s most noble material.

As part of our display and to pay homage to the successful relationship with Columbus, we will include a few of the incredible heritage bikes; which include a “Coors Aloha Colorado” from when the Coors Classic started in Hawaii. These are perfect examples of the attention to detail which has made Serotta a virtual “dream ride” ride-after-ride and year-after-year. We will also debut the first of twenty-five of the limited edition series VentCinque to further honor the birth of Colorado Concept Tubing and show case our material choices in steel, titanium and carbon fiber. See you in Austin! (Or follow us in all the show coverage….)

Serotta MeiVici SE:
You’re right. This does not look like most of the bikes in the pro peloton. That’s because singular focus of the MeiVici is performance. There simply is no other carbon bike on the road that offers the same degree of individualized performance engineering as the SE. Our industry-leading carbon fiber optimization technology built into our revolutionary, rider-specific Torsion Core™, Colorado Concept platform allows us to dial up drive-train stiffness as far as specified without sacrificing in vertical compliance and vibration damping properties. Other bikes may make you look more like a pro, but hands down, no bike while make you ride more like a pro than the MeiVici SE.
Like every Serotta, the MeiVici SE is fully crafted from the ground up in our US facilities
Name on top tube and head badge included. DI2 Internal on request.
In addition, this one belongs to Serotta Director of Sales, Steve Fairchild and pays homage to all those that are fighting the good fight against cancer. Special SRAM Tour De France kit and soft clear matte finish.
Serotta Ottrott SE:

Ottrott SE represents Serotta alchemy perfected.  Taking everything we’ve learned about optimizing the use of carbon, titanium and cycle-dynamics, the Ottrott showcases each to its greatest advantage delivering a performance that is as spectacular as it is unique.

Multi-modulus, Torsion Core, rider tuned Carbon from Serotta Composites works to maximize power transfer by minimizing  the effects of torsional loading when you really stomp on the pedals.  Serotta carbon is also engineered to reduce road vibration that can cause fatigue while the patented ‘ST’ stays provide high speed maneuverability that can’t be matched by any other road bike.

To top it off, the Ottrott SE reflects our heritage of craftsmanship sporting our Master-cut styled lug profiles where the carbon and titanium are joined.  Yes, there are Ottrott copycats…but beneath the surface there is only one bike that is this confidence inspiring to ride and this gorgeous to behold.  The Ottrott SE.    Name on top tube and head badge included. DI2 Internal available upon request.

Serotta 29er TI MAX:

Serotta, the manufacturer of high performance, custom bicycles for over 38 years, introduces a custom 29er mountain bike. Serotta previewed the new “Built Ford Tough” 29er, featuring full titanium construction and a custom Ford finish, at September’s Interbike show in Las Vegas. The Ford 29er offers a sneak-peak at the production 29er mountain bike that Serotta will launch in early 2011.

The “Built Ford Tough” custom 29′er hard tail pays homage to Ford’s legendary truck building prowess. Throughout 2010, Serotta has been fortunate to help launch the FORD Transit Connect van to the US market as it is home to the Serotta Mobile Fit Lab, a travelling custom bike fit workshop that has crossed the country several times this year with stops at local events, and shows along the way.

“Ford has been a great corporate partner for Serotta and we’ve been thoroughly impressed by the versatility and functionality of the Transit Connect,” states Serotta president, Stan Mavis. “We thought building a custom Ford 29er mountain bike was a great opportunity to say thanks for Ford’s support and offer a preview of what’s to come from Serotta.”

In 2011, Serotta will introduce a line of 29er hardtail mountain bikes, featuring both titanium and carbon composite frames. Serotta first started building mountain or “trail bikes” as they were originally called, in the early eighties. The new Serotta 29er will carry forward Serotta’s focus on functional simplicity and proven, lasting designs.

Serotta HSG SuperComp:
New for 2011, the HSG SuperComp is simply a cut above the competition. No detail is overlooked including the light yet rugged anti-galling titanium rear drop outs in creating this hard-core race machine for the real world. Sure, with our new finish options these bikes look faster than ever, but what’s more important is that Serotta Composites engineering designs and produces these bikes to go fast and be ridden hard, again and again, race after race, season after season. The HSG Custom combines full customization with the innovation of Serotta’s industry-leading carbon fiber technology. Rider-specific Torsion Core Colorado Concept tubing platform and multi-modulus (MML) construction allows Serotta engineers to optimize drive-train stiffness while minimizing vibration induced fatigue. The HSG SuperComp. Built to last, engineered to win.

Serotta Coeur d’Acier:

Coeur d’Acier.  As the name implies, this bike has a heart of steel, but a ride that sets the gold standard in performance.  Awe inspiring drive-train acceleration while the Serotta Composites rear carbon stay and F3 fork provide vibration damping that is simply not found on other steel bikes.  In fact most people who first ride the ‘CdA’ wonder if its titanium.  Lightweight, versatile, fully rider tunable and 100% handcrafted in the USA.  One ride and you’ll wish you had discovered the feel of Serotta steel sooner

Serotta Ottrott GS:

Ottrott GS.  It took 6 years of development to build the first Ottrott, finding that perfect alchemy between titanium and carbon fiber technologies. The Serotta Composites Colorado Concept Carbon main tubes deliver a level of drive-train response that is extraordinary while over-all the Ottrott almost glides with a mysterious level of comfort.

Greater than the sum of its parts, the secret is within the engineering of these two exotic materials by optimizing the full benefits of Serotta’s unmatched manufacturing vertical integration capabilities.  The Ottrott is Zen cycling.  Beauty meets exhilaration meets power meets tranquility, the Ottrott just makes you want to ride.

Serotta Colorado:

The 2011 Colorado is unlike any other all-steel bicycle.  A close look at the svelte Colorado Concept tubing will reveal tubes that change in diameter from one to the other along with gentle tapers and ovalized contours.  The tricks of the trade as it were, have been a 25-year conspiracy between Serotta and Columbus of Italy to produce the world’s finest riding bike from steel.  By utilizing just the right amount of material in just the right place you’ll experience unsurpassed acceleration with enough vertical compliance to enjoy taking the long way home.

Serotta Classique TI:

The Classique TI is like a phenomenal bottle of surprisingly affordable wine. At a glance it may look like other titanium bikes but beneath the surface is the spirit of Serotta.  It’s simple, yet mysteriously complex, bringing out the best subtlties that the US sourced, Serotta engineered titanium has to offer. The Classique delivers a remarkably spirited ride yet is resilient and pleasingly smooth.  Because its all titanium, its also ideal for free-spirited rides in tougher conditions like the occasional dirt and gravel road or travel because with titanium, corrosion need not be in your vocabulary.  It lasts forever.

“Steel crazy after all these years…..”:

Announcing two special edition bikes from Serotta celebrating our unique collaboration with Columbus for the last 25 years. Limited Edition Series VentiCinque and LePatron

The two companies will be featured at a seminar to be held at the upcoming North American Handbuilt Show (NAHBS) in Austin titled: “Serotta and Columbus, Steel Crazy after all these years….25 years of collaboration in the planet’s most noble material.”

Serotta Bicycles:

A 39 year-young, authentic brand founded by Ben Serotta widely recognized as a leader in finest craftsmanship, quality, bicycle performance. The attention to detail and workmanship is unsurpassed by any brand. Custom designed and fabricated in the Serotta built and owned factories in the USA. http://www.serotta.com/